Alternative fees for marketing agencies
Doing more profitable work for happier clients
This free guide explores alternative fee structures for marketing agencies, such as performance-based, retainer-plus-success, and equity-based models. It offers practical insights into how these models can align compensation with results, drive higher revenue, and enhance client satisfaction while addressing the risks and complexities involved.
What's inside?
- Overview of traditional vs. non-traditional fee structures
- Performance-based fees
- Retainer-plus-success fees
- Equity-based fees
- Advantages and challenges of non-traditional fee arrangements
- Conclusion and future of fee models
Who should read this?
- Small to mid-sized marketing agency owners
- Agencies looking to maximize profitability
- Agencies frustrated with traditional fee models
- Entrepreneurs in the marketing industry
- Consultants seeking innovative compensation strategies
- Companies seeking to hire a marketing agency with a non-traditional fee arrangement
